Our Story
My name is Nageswari B., and I am one of the co-founders of Boon Crafts. I was born into a city that whispers art. Madurai isn't just a place to live — it's an atmosphere that can't be felt with words. The temples, the spiritual energy that pulses through the streets, the way light dances on ancient walls, the devotion embedded in every corner. When you grow up surrounded by that kind of beauty and reverence, it becomes your language.
I didn't choose to be an artist. The city chose it for me. Those childhood years in Madurai taught me something that no formal education could: that art is not decoration. Art is devotion. It's how a culture speaks to itself.
I did my schooling at Capron Hall Higher Secondary School, where I learned discipline and precision. Later, at Madurai Kamaraj University, I pursued a Bachelor's degree in Computer Science (BSc) — a field of logic, algorithms, and structured thinking. Then I completed my Master's in Computer Applications (MCA) from IGNOU. On paper, I became a technologist. But my heart remained an artist.
This duality never felt like a contradiction to me. It felt like completeness. Because real creation — whether it's code or art — requires both the engineer's precision and the artist's soul.
In 2002, I made a choice. I sought out formal training in Tanjore painting — one of South India's most sacred art forms. For the first time, I had a way to channel everything Madurai had taught me: the spiritual reverence, the attention to detail, the belief that every stroke, every colour, every golden leaf carried meaning.
I remember creating this piece — the deep blues representing cosmic infinity, the gold leaf symbolising divine light. Every tiny detail of his jewellery, every curve of his form. This wasn't just painting. This was prayer with a brush.
From 2003 to 2006, I worked as a teacher — my degree backing me, but my heart torn between the logic of a career and the pull of what it truly wanted. The financial situation made the choice difficult. In 2006, I married and moved to Chennai, beginning a new chapter that would quietly shape everything that followed.
For 22 years, I painted in private. This wasn't isolation. It was solace. Each Tanjore painting I created was a meditation — a conversation with tradition, a way to stay connected to the Madurai that shaped me, even as life took me in different directions. As a homemaker, as a mother, art was my constant. My anchor. My quiet rebellion against the idea that creativity has an expiration date.
Creating doesn't require an audience. The fulfilment was in the act itself — in the discipline, in the mastery, in knowing, privately, that I had spent two decades perfecting a craft that most people will never understand.
My paintings decorated my home. They were gifts to loved ones. Expressions of my soul, shared only with those closest to me. To the world, I was a homemaker. To myself, I was an artist — quietly perfecting my gift, staying devoted to heritage, allowing myself to be shaped by the practice of creation.
Then came 2024. It wasn't a dramatic moment — it was my family. My children. Encouragement. The sense that perhaps, just perhaps, it was time to ask myself: "What if this gift could reach beyond my walls?"
I had spent 22 years creating Tanjore paintings — sacred, beautiful, deeply personal. But I had learned something bigger than any single painting: how to see. How to translate tradition into form. How to honour heritage while creating something new. What if I could take that knowledge and create something more accessible? Something that brought the same spiritual intention, the same attention to detail — but into everyday spaces?
Sometimes, you don't choose when it's time. You just recognise it.
Boon Crafts isn't just my idea. It's a blend — a mix of my artistic vision, my team's talent and dedication, and a futuristic approach to making traditional artistry accessible. I design. My team brings precision laser-cut execution. Together, we create something neither of us could create alone.
The mandalas in our collections carry the geometric precision I learned from Tanjore painting. The colour palettes reflect the vibrant spirituality I discovered in those 22 years of practice. The patterns honour the meticulous detail work that defined my education as an artist.
The name carries intention. "Boon" means blessing — a blessing of creativity, a blessing of heritage, a blessing of beauty brought into your spaces.
When someone chooses a Boon Crafts piece, they're not just buying décor. They're choosing to honour tradition. They're choosing intentionality. They're choosing to support an artist who refused to give up, even when her gifts remained private.
I want Boon Crafts to be recognised — not just for beautiful designs, but for what it represents: that a homemaker's quiet decades of practice can bloom into something meaningful; that tradition and innovation aren't opposites — they're partners; that you don't have to choose between heritage and progress.
In the next 2–3 years, I hope Boon Crafts becomes a brand that people choose when they want beauty with soul — when they want to invest in something that means something.